
- 2nd region in France
- 6 million inhabitants / potential consumers
- 8 districts « départements »: Ain, Ardèche, Drôme, Isère, Loire, Rhône, Savoie et Haute-Savoie
- A buying power higher than other French region
- Borders with Italy and Switzerland
- At the heart of major European infrastructures of communication, connected to Europe and the World thanks to:
- 1300 km of motorways
- 1 international airport Lyon Saint Exupéry, 7 local airports and close to Geneva international airport
- 266 train stations
- 560 km of navigable rivers
- 1 international airport Lyon Saint Exupéry, 7 local airports and close to Geneva international airport
- 266 train stations
- 560 km of navigable rivers
